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Courts reviewing these warnings have mostly agreed that they meet the requirements under the Zauderer standard

25,26 Targeted marketing of a consumer product that kills up to half 27 of its users when used as directed exacerbates inequities in morbidity and mortality

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Annals of Internal Medicine

The first study to document violations of the youth-targeting ban in magazine ads by the three top US tobacco companies

[21] : 2527 Reaching the Black market in the United States [edit] Historian Keith Wailoo argues the cigarette industry targeted a new market in the black audience starting in the 1960s