e cigarettes are harmful The Dangers of Vaping: Six Facts to Know I'll say it again: E-cigarettes

60 (suppl 66)

It is certainly possible that these products have many of the same effects on atherosclerosis [hardening of the arteries] that traditional cigarettes have, and until they are better studied, its reasonable to limit access to e-cigarettes. Public health experts have argued whether e-cigarettes and vaping, which became available about 10 years ago, are a way to help people stop smoking or are a gateway to conventional cigarettes

Retrieved August 27, 2017

For branding especially, it is also fantastic

"L&M Cigarettes Commercial #4 (1967)"

Diacetyl, and its many chemical cousins, create candy flavors, too